The JUMP

One of the reasons why I decided to start blogging is because I am an avid storyteller and I love to write, and I would love to share my story with the world. And since I'm rather new to the blogosphere, I feel I need to introduce myself, so the first story that I will be telling is mine:

Hi, i'm Tora: photographer, daydreamer and committed overachiever, and I live in this crazy, beautiful mess of a city we call Montreal. Romanian of origin, I moved to Canada 8 years ago, armed with big dreams and hungry to do something with my life. I started business school right away, finished it and worked in the corporate world until not long ago. 

The photography bug creeped up on me over the years, slowly, taking its time, first through Photoshop, and just having fun seeing what my camera can do, until one day i was asked to take photos at this festival in Romania. That was it. My Evrika! moment. I was also in a soul searching moment of my life. I decided to try the creative path, so I applied to Dawson College's night program in commercial photography. And that's how i found myself in complete workaholic mode, with a full time job and full time school, and a very active social life on top of that. I wanted it all and I just had an ambition that was more of a constant adrenaline rush, and I sacrificed sleep (a lot), but I made it all possible (I wouldn't recommend it though, I was burned out in the end). But then photo school was over, and I found myself at a crossroads....

Tora Chirila Photography - Life begins at the end of your comfort zone

It took me a while to make the decision, but deep down I always knew what I needed to do. I was working in the corporate world, classic 9-5 career story, good job, good pay, amazing office with an insane view of downtown Montreal.  But something was definitely missing. And the though that pretty much this will be the rest of my life was far more terrifying than jumping into the uncertainty of being a creative professional. So...I jumped...The day I handed in my resignation letter I had the same adrenaline rush as when I was way up high on a crane above Bucharest getting ready for a bungee jump.

And it took me a while to get accustomed to the change. My first post 9 to 5 days found me as an anxious mess, completely overwhelmed by the decision i had taken, and by insecurities. But truth is, my reaction wasn't to the change in circumstances, but to my change in identity. All my life I used to see myself as the office chick, corporate woman, with my ambitions to work hard and climb up the corporate ladder over the years and with my overstacked wardrobe of office outfits. I was Teodora; that's my legal name, and in the corporate world that was my name and identity. 

Well...now I'm Tora (my parents called me/nicknamed me Tora since I was born, all my family and friends know me as Tora) and I'm a photographer and freelancer; a whole new approach to life. It's hard, it's amazing, it's never ending work, but it's not really work, is it? And I am just at the beginning of my journey, hopeful, nervous, but really really determined.

There is no time more scary exciting than this....

To be continued...just hold on tight.





The WHY

I've been struggling lately with my passion for content creation and that need that I have to have a passion project, and this passion project to be this blog. I kept this blog on my website in a dormant stage so far, but on the back end of it i've been writing blog posts and drafts of blog posts, and not publishing them. I was writing for myself, but with a desire to eventually show/publish my ideas, but just dragging things along, thinking that what's the point in publishing if I'm only going to have a handful of people reading, and you know, all those fears and doubts of a creative mind. But then, I found this article from AdWeek yesterday...

It's true, in its essence the article is all about the ad industry and has nothing to do with my struggle right now. But it made me think...think about my "why". Why am I doing what I do? Why do I create? Why do I do photography? Why do I want to have this blog? 

Well, it all started when I was 16-17 and I was an intern at this advertising agency in Romania. I was old enough to be responsible, but young enough to still have kept my childhood spirit and fearlessness. Even though I was doing the most meaningless tasks there, I remember I would always end up with the creative department and I was learning all about logo design. But what I remember that I loved so much (and I guess scarred me in my perception of work) was how much fun everyone was having. Don't get me wrong. It was hard work, deadlines, long hours, some machine would fail the last minute, problems and all that. But I remembered how much fun everyone had. I remember they were all like family, and they were all united by...ok, there's the paycheck...but I always felt it was something more than the money. For me for sure it was. I was an intern so I was paid pennies. The first summer I got sent to work there by my parents, the second summer I couldn't wait to go back.

And then I grew up. And I decided to be responsible and follow a safe path, and do accounting. That didn't work out as planned, clearly. I always kept searching for that passion that I felt back then. And I found it at one point in a passion project that I had with a few people, an online electronic music radio. But then I lost that in a...hostile takeover, let's call it like that. And then I re-found that passion in photography. But the thing with photography is that it's a sort of...just mine. Yes, it's fulfilling when my clients or others like my photos, but it's just for me. That's why I wanted to have a blog, through which I can, in some form or another, spread that virus that I got when I was 16...that inspiration, that desire to do something that makes you feel fulfilled. 

And this other article I read yesterday made me understand that maybe I'm not wrong and naive. We still have that mentality of work being work, a struggle, you work for the money, punch out at 5 and then you can live....as in...do some groceries, prepare your lunch for the next day, and other chores, and then you get left a good hour and a half to live for yourself (i.e. fall asleep watching a movie). It's true, we live in a monetary system, we need the cash to survive, and we need to work for that cash, but maybe there is another definition for work. Maybe there's a something more to it, a deeper motivation. And not maybe, there always is. But we're taught to become doctors and lawyers and business executives, and to all live in little boxes and to be all just the same (as the song goes)...I'm being a bit ironic here, but I'm living my own struggle with life as I am making my way off the old beaten track in the search for fulfilment. 

And I am just one of many, and even many more are there in their cubicles dreaming of something different. And I am no special case. I have no super powers, I am just a dreamer and a believer, and I was inspired by other stories and I dared. So I hope to inspire others in my turn, and motivate in some form or another. And I'm not hoping to make a dent in the universe, just be one of the many voices, and the voices of many are louder. The world is already slowly starting to change, with many people quitting unfulfilling jobs to open startups, or to follow a calling. And maybe my story is not extraordinary enough, but i'm surely fascinated by amazing life stories, other people's stories, so I will share those as well. I want to make this blog an inspiration corner, about life, about creativity, about the life of a freelancer, and much more. And I hope to have like-minded people stop by, maybe make some new friends in the process...

Welcome to my Inspiration corner! 

Love,


The AIM is Getting Lost in the Music

Ah, summer and its music festivals...There I was once again, throwing my stuff in the car, and heading off into the sunset, over the top excited for the weekend to come...I could almost hear the music from Parc Carillon all the way from Montreal...

AIM Festival was at its first edition; a new type of experience for my Canadian (or let's say Noth-American) counterparts. To me, it somewhat reminded me of festivals back home in Romania, years ago, before electronic music became what i like to call "overground". Come to think of it, here in Canada, electronic music (i'm not talking about EDM) is still an underground phenomenon, with a rather limited audience. However, AIM brought forth the immersive and liberating experience of a camping festival and getting lost in music in a 32 hours dance marathon. And it was indeed SO MUCH FUN...in spite of certain shortcomings (wish there were more people at times, I love eye-candy, so I would have loved some decorations, I would have loved printed timetables etc.)...but hey, it's a new thing for Canada, first year, I'm understanding and looking forward to next year...

Like in any festival, part of the fun happens in the camp site. I was quite happy with the camping, and I was lucky enough to be surrounded by enough friends that we established our own little AIM borough. The festival itself was exhausting but really fun. The two stages (Moog Stage and Heineken Stage) both offered an extended line-up of good DJ's, so it was always exciting, but almost impossible to see every single DJ I would have liked. 

So now as I am writing these I am just taking off my AIM bracelet...with great nostalgia that is...Can't wait for AIM 2016!

For more photos, check out my Facebook page.